Simon joined the Royal Air Force Charitable Trust Enterprises in May 2023, following 22 years working with Forestry England and the Forestry Commission, managing the commercial visitor and events activities at Westonbirt, the National Arboretum and subsequently managing the large commercial events programme for Forestry England across the public forest estate.

Leading a small and dedicated team, Simon’s role includes management of the Royal International Air Tattoo’s commercial activities such as retail, food and drink, hospitality upgrade experiences, RIAT official merchandise and souvenir programme, and corporate hospitality.