Social Media & Digital Marketing | Senior Account Manager at Born Social
Sarah Rainford has worked for Born Social for more than two years as a senior account manager. During those two years, she has worked with more than 30 different brands, covering FMCG, events, hotels and restaurants and has gained insights from working across these varied industries.
She has worked on a number of events and is currently putting together a social strategy for a world-wide sporting event in Switzerland, which takes place in January 2018. Rain ford is particularly interested in how you can out-smart, rather than out-spend on social media, using effective social strategy, decent targeting in advertising and relevant creative. Rainford will lead Event Buyers Live’s roundtable on social media and digital marketing.