Michael Gietzen is managing director of Identity, the global live events agency. Formally a chartered accountant, Gietzen oversees Identity’s strategic vision whilst also being heavily involved in the delivery of major high-profile events. He relishes all aspects of his role and often provides creative and strategic consultancy across the business. He has worked on public and private contracts with several prestigious clients, including Google, the Foreign, Commonwealth and Development Office (FCDO), Siemens, Dell and Apple.

In 2020, Identity rocketed to 25^th on the Sunday Times Fast Track 100 list, being the only events agency to feature. Having recently returned from Cornwall after successfully delivering the G7 Summit for the UK Government, Identity is now working towards the delivery of the UN Climate Change Conference (COP26) in Glasgow and is on track to achieve its most successful year to date.