Luci has over 20 years’ experience in the world of events starting out as a brand ambassador aged 17 through to today running live events & experiential agency Hyphen. Prior to joining Hyphen (previously known in the industry as Bee but rebranded by Luci to Hyphen in 2018) Luci worked at Madame Tussauds as Acting Global Brand Director and then prior to that the majority of her career was spent at fellow Omnicom agency TRO. Her main role at Hyphen is overseeing the creative direction and strategy of the agency but she still keeps hands on, directing a couple of core clients. Hyphen are a full service agency working with clients including: Vodafone, Merlin entertainments, Suntory, and Bumble. Hyphen is part of the integrated CPM group (part of the wider Omnicom network) which gives them the advantage of being able to offer clients a true 360 degree approach to campaigns from insight & marketing comms/collateral through to activations and sales support.