James has been Head of Events for London and prior to that worked as Head of Culture in Royal Borough of Kensington & Chelsea and Hammersmith and Fulham having done several years with St John Ambulance as Regional Event Manager. James has worked un major events throughout his career, ranging from providing medical care for Brighton Marathon to producing the New Year’s Eve spectaculars in London.  James has overseen a plethora of host city contracts, most recently both men’s and women’s Euros.  He is a dynamic, creative and solution-focused producer whose determination delivers positive results.