Ben Whur

Ben Whur

Ben Whur

Co-founder | Proud Events


I’m honoured and excited to be joining the Event Buyers Live team this year.

Following the successful introduction of the Ambassadors in 2021 I’m working with the team and some exciting industry Ambassadors to enhance our role and support both Organisers and Suppliers alike to make the most of the event.

I’m very proud to have also been asked to assist the team developing a diversity and inclusion strategy. EBL is a great event to do industry business. With the support of industry colleagues and the team we want to make it a diverse and inclusive place to do business.



I started in events at the age of 14 organising events and campaigning for social justice and equality. Although events remained a passion my career took me in a very different direction. I spent 30 years as a CEO, Director and consultant working on large complex change programmes in health, housing, social care and across central government. Along the way I got to study social policy and economics, knowledge that has proved invaluable in all my careers.

In 2014, after leading the Pride in London team for nearly 9 years as a volunteer to deliver their annual event for over 1 million people, I swapped my career for my passion and with Harry Feigen we started Proud Events. For a small production agency we’ve grown from strength to strength and now produce major events across the globe.

Our ethos as a business has been to embrace diversity, challenge exclusion and to try and foster a culture of inclusion.