Alissa Koopal

Alissa Koopal

Alissa Koopal

CEO | Pennine Events

With a background in marketing, commercial, and business management and her previous tenure as deputy head at Culture Liverpool, Liverpool City Council, Alissa was brought in as CEO of Pennine Events, the major outdoor events company, in 2020.

Since then, Alissa has led the Pennine Events’ team through to the next chapter. Pennine Events was named Event Organiser of the Year (private sector) at the 2023 NOEA Awards and personally, Alissa takes a hands-on approach in the planning and delivery of Pennine Events’ projects.

She has developed and delivered multiple successful high-profile major events and client strategies, including Pennine Events’ appointment as Silverstone Race Circuit’s official Sporting Partner in 2021 and led on Silverstone’s strategy development and event delivery. She has also overseen the planning and delivery of a myriad of cultural, music and sports/mass participation events, and most recently, Alissa took on the role of event director across Pennine Events’ contract to deliver three of the 13 2023 UCI Cycling World Championships on behalf of host nation Scotland.

Pennine Events

Pennine Events is a major events management company. It has operated for more than 20 years and brings more than 100 years of in-house expertise in live events, with a core focus on sports. It recently received the esteemed Event Organiser of the Year award at the NOEA Awards, and previously received Outstanding commendation from Metropolitan Police, alongside other humbling recognitions such as Best UK Sports Event, Gold for Excellence and Best Event through the Chartered Institute for Public Relations.

Additionally, Pennine Events represents the industry as it has a seat on the NOEA Council, provides a myriad of clients with independent safety services, provides training for event teams and develops symbiotic ecosystem strategies for multiple high-profile clients. Pennine Events thrives on new and innovative ideas and takes an entrepreneurial and strategic approach to ensure all objectives are achieved.