With more than 20 years’ experience Alison Williams is head of events for L’Oréal Professional Products UK and Ireland where she leads the events offering across brands within the UK and Ireland.

She acts as a consultant to the rest of the brands within the L’Oréal portfolio and for larger international events run by L’Oréal across the world.

She is responsible for delivering live experiences, including country-wide roadshows, large-scale exhibitions, large-scale award ceremonies, fashion shows, parties, conferences, seminars, photo shoots, consumer-facing experiential events, incentives, sponsorship activities and corporate hospitality, which take place both in the UK and across the globe.

Williams is responsible for overseeing the delivery of all advertising, media, marketing, design, digital and social media and talent management to support all activities in addition to all logistics, production, venue and catering involved in the management of all these events.

Williams will lead Event Buyers Live’s roundtable discussion on creativity.